Wednesday 14 July 2010 Section: Commercial printing

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Early numbers for the new show are positive. Currently, in excess of 5,000 professionals have registered as visitors for Expo Reclam Xmas and a total of 73 exhibitor companies have confirmed their space reservation at the new professional event for the promotional and corporate gift sector. This show has been created especially for the Christmas campaign, with the same organiser - Reed Exhibitions Iberia - and the same brand as Expo Reclam, the sector's most important show in Southern Europe.

The exhibitor companies will occupy a net area of 1,700 square metres (more than 4,000 gross m2). The companies which have confirmed their attendance include such leading firms as Norwood, Vallès Import, Inspirion, RPZ and Paul Stricker, among many others. Twenty of the companies participating in ER Xmas will be grouped together in a special space known as the Aimfap Pavilion (Aimfap is the Spanish acronym for the Association of Promotional Item Importers, Wholesalers and Manufacturers).

Like Expo Reclam, ER Xmas will also be held at the modern Ifema - Feria de Madrid venue. On this occasion, the show has been assigned to the ground floor of Pavilion 14, located on the right side with a separate entrance parallel to the main corridor (Ifema East Entrance).

At ER Xmas, visitors will discover the latest items which can be customised with a logo or sales slogan. Exhibitor companies and professional visitors will take advantage of the three days of the event primarily to look for items for the important Christmas campaign at the end of the year. ER Xmas is therefore the perfect complement to the well-established Expo Reclam event (15-17 February 2010 - Ifema).

In the words of Susana Gibert, director of Expo Reclam Xmas: 'This new event is the best launchpad for successfully tackling one of the most important campaigns for the sector, Christmas, which in some cases can account for up to 60% of annual turnover for companies.'

The ER Xmas show, which is exclusively for professional promotional item brokers and advertising agencies, will feature a wide range of services. Highlights include the package shipping service provided by the company Envialia at excellent prices.

Seminar during the show

In addition, as part of ER Xmas, Fyvar (Spanish acronym for the Association of Advertising Item Manufacturers and Vendors) will be organising a seminar on the Data Protection Law. The seminar will be held on Tuesday, 7 September, the second day of the event, 9:00-11:00 in Room A14.4 of Pavilion 14 at Ifema. This course is intended for administrators, managers, directors and owners of companies in the advertising, promotional and corporate gift sector.

The speaker will be Ángel Abad Corral, LOPD (Spanish acronym for the Organic Law on Data Protection) and LSSI (Spanish acronym for the Information Society Law) consultant and auditor, and trainer for Microlab Hard, S.L. The seminar is free for Fyvar members. For non-member companies, the cost will be 200 euros/person.